App Marketing | MET

Does Social-Media help to Drive More E-Commerce Sales?

Despite the hype around the newly introduced social media “Buy” buttons and other shopping links, social channels like Twitter, Facebook, Pinterest and Instagram continue to attract only a meagre portion of entire online retail sales.

In fact, based on the Custora E-commerce Pulse Holidata Report, lesser than only two percent of the entire e-commerce sales were attributed to social media this past holiday season.

While many more marketing channels have observed significant year-over-year enhancement, the percentage of online orders via the social media has actually decreased from the last year.

The bottom line of the matter is that when the question of sales drive emerges, marketers have to unlock the formula how to produce the real results from social-media. While debate may still high on whether the social media will live up to the hype, the following are some of the best practices for marketers who are looking to optimize their returning phase on social media.

Take Advantage of the Functionality of Advanced Facebook Ads

The advertising solution offered by Facebook offers a number of advanced features beside the ad’s automated distribution and it is for the best interest of the marketers. It is in their best interest for learning and implementing some of the better advanced functionalities offered by Facebook.

Facebook’s Custom Audiences lets the marketers for matching their house lists against the Facebook data for yielding more targeted and relevant marketing messages to consumers.

Take up your Custom Audience Ads at the next level using the Facebook’s Audience Insights. This is often-overlooked feature that lets you drill down to the specific personas and segments of your custom audience.

Take for example, for the ad creative features of a new version of women’s yoga pants, you may have the desire for targeting the customers who have bought the athletic wears, then you need to drill down still the women who have enlisted yoga as an interest on their Facebook page. This feature allows the marketers for effectively segmentise their customers for providing hyper-relevant contents and move single step closer for achieving the reality of one-to-one marketing.

Enable Your Fans and Customers for Telling Your Story

The important lesson here for the marketers: Rather than spending your time in pinning (or tweeting or posting or snapping) yourself, put the resources for making it as simplified and fun as is possible for your fans to do. The resultant impact of tweets from your customers is very likely to drive in higher sales.

Instagram is popularising the app marketing medium. Both the Pinterest and Instagram run social media contests for encouraging the fans to highlight or post the social mentions from your fans on the website

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Want to Change your Ecommerce Business? Take Help from Instagram

Social Media marketing is a significant part of brand promotion. You cannot side-line the social media marketing while you create a successful strategy for marketing for your online business. And when we are dealing with social media, we cannot miss the fact that visual content is gaining popularity these days. That is the reason why we must explore the vast opportunities of social-media marketing. And this is a win-win situation. If you shift to visual means of social media you better your business! Instagram is a social-media platform through which we can allure more target audience with appealing content. Such contents drive in more engaged traffic. Instagram is the dedicated social-media channel where you can post high-quality pictures. This is very different from the contents posted via YouTube or Pinterest. Instagram is acting like a game changer and boosts in traffic for increasing the sales.

Ecommerce marketing is getting an upward thrust via social-media marketing through the Instagram. Users can buy what they see in Instagram. The actual idea is to simplify the online shopping experience. Instagram is often conferred with the title of platform of discovery.

How does the Instagram works?

Latest features of Instagram will enable the retailers to tag specific products in media, which will remain hidden behind the ‘tap to view’ button. When the audience tap this button, a tag appears upon all shopping goods. When they will click upon the button, the price of the goods will appear and on clicking upon a particular tag, more in-depth details will appear along with a button for ‘shop now’. Thus, the audience will be able to shop through their Instagram accounts itself.

What is the significance of this feature?

If you are a pro in the online business, you know the significance of this feature. Once this feature would come in the market, ecommerce business will be able to stage conversions via the contents that they publish in Instagram. Shopping experience will become far more seamless. This feature will uplift the stream of app marketing. Instagram is availed through mobile devices and that is why, industry insiders are hopeful that app marketing will get a further boost.          

MET Technologies is to acquire positive business driven outputs and quality solutions for each and every client.

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