Subsequent to defining the idea and strategy of a brand, it is necessary to build up a visual identity that graphically expresses them properly – a Logo. Logo is more than a commercial identity. It is the visual identity of the brand, which the customers can trust – whenever it is for them to make any purchase decision, business logo will help you to stand out from the competitors. It is a known fact that people are more inclined to remember images more than plain text. Consequently, a good logo can actually have an endless impact into your customer.