Social Media Marketing | MET

What Should Be Your Ideal Content Marketing process for Social Media Platforms?

Defining the content strategies for various social media platforms can be a challenge. Social media is considered to be one of the best mediums to talk about your brand. This is the most cost-effective way to gauge the attention 2.46 billion users (As per www.statista.com). The saddest part is most of the brands fail to create a unique social media voice.

Do you want to reach out to more people with the help of content? If that is the case then you have to keep social media platforms on your list. Each platform has specific needs, identify them and embark upon your social media journey. Business Process Outsourcing companies in the UK and top BPO companies in Australia believe that defining a strategy for the brand is important before setting foot on it.

LinkedIn

Presently, this is regarded to be the best platform for B2B marketing. Showcase your strengths and advertise the career opportunities through this one. This is also the ideal pick for depicting your organizational culture. If you are planning any live event, you can use LinkedIn to publicize it.

Facebook

You cannot really use this one for serious business content. Make it a point to share witty content here. Use it to talk over events, news and highlights of the week. Your employees are the ambassadors of your brand. This is also an apt place for the employees to talk about life in the workplace. Place your best works in front of the audience. Give people a chance to know the potential of your team.

SlideShare

This one will help you get leads. Post three to four slide in a month and try to analyze which types of presentations are getting more views. Try to strike a balance between long and short pieces of content. The longer-forms can enhance your leads whereas the shorter ones will draw in new followers.

Twitter

This one will help you to build a network of influencers and a reliable network. This will help you to leverage your brand. Share your thoughts and promote your content with the help of Twitter. The community you build up through Twitter will guide you to curate blog posts and live sessions.

MET

MET Technologies is to acquire positive business driven outputs and quality solutions for each and every client.

Top 3 Tricks to Build Your Brand and Elevate Your Company

Branding occupies a significant part of business, helping clients form the right impression of an organization. In fact, branding has the capacity to open up new doors of opportunity fulfilling new dreams. Regardless of whether your brand has just emerged on the scene or you have long been in this industry, you need to work on building your brand. Brand image is vital in the competitive era of today and regardless of the industry you cater to, it is crucial to stand out of the rest.

What is Branding?

You must be thinking, ‘what exactly is branding’? Branding is one of the ways involved in defining business to self, the team as well as external audiences. There are hundreds of definitions of ‘branding’ or ‘brand’.

According to the ‘Handbook of Media Management and Economics’, ‘brand’ is a “name, term, sign…” that aids with identifying or distinguishing a product. Often referred to as ‘business identity’, it can be a picture that comes to mind when the name of a company is uttered or the approach of a company while customizing a product. For example, whenever the name ‘Café Coffee Day’ is mentioned, you invariably visualize a cup of coffee. Branding refers to undertaking all the communications and activities that help to create and reinforce a brand.

Let us take a look at some of the ways used by the popular providers of digital marketing services in India to reinforce your brand.

Define Brand

Review the product or service offered by business and pinpoint the space occupied by the market. Next, research rational and emotive concerns and needs of the customers.

To define your brand, you need to be aware of the following.

• The philosophy and beliefs of your organization

• The way you want your company to be perceived by the buyers

• The type of service you would prefer to be known for

• Belief of your customers

Identify Key Audiences

If you have just launched a business, you must be spending a lot of time in planning and building it. Do you know what the most significant part of this planning strategy is? Decide who will be at the receiving end of marketing efforts.

We understand that you want to reach out to as many potential customers as possible but always remember that to reach out to more customers; you will require more time and money. It is thus better to reach out to a smaller group of customers, your ‘targeted audience’. After you decide on your targeted audience, create a customer profile that describes who the typical customers would be and include the demographic and psychographic description. This will help you a lot in the long run.

Use Social Media

Speak with others in the industry that is your potential customers and the communities you are a part of. Remember that posting on the social media sites are one of the best ways to be noticed by thousands of customers. Make sure to engage with people. Interact with others, tag them on the social networks and re-tweet and share the posts.

Whatever you do, make sure to remain true to your brand. Clients can easily connect with the brands that are open and authentic and dissuade of making false claims. Clients expect honesty and can be easily put off in its absence. Remember that creating a name for your company is tough and focusing on your brand’s authenticity, consistency and experience will help you to give the much-required lift. Invest in these principles to prove valuable to your targeted audience.

MET

MET Technologies is to acquire positive business driven outputs and quality solutions for each and every client.

7 Popular Principles of Social Media Marketing

One could bring the best results for the purpose of branding by blending the power of quality content development and social-media marketing. Gaining more visits from target audience is the first objective served by any prospective tactics implemented in the field of digital marketing. Next and final stage is when that pool of prospective buyers turns out as successful buyers. There are certain laws or principles that could be successfully explored by an expert digital marketer to enhance the quality of user-experience and to achieve better online-entry points.

Be a good listener

Growing an intimate relation with target audience is one of the primary objectives of a digital media marketer and that is why listening to the demands and aspirations of audience is very important. One should regularly answer the queries of audience.

Power of an expert

Better results could be achieved if the digital marketer initiates expert operations focused towards a niche group of users rather than targeting a large group.

Uncompromising quality

A small group of dedicated audience is better than a large, inert group of audience. Those who share posts and talk about them with their connections are far better than just adding up with the long list of friends or followers.

Unbroken patience

A good digital marketer is patient to see the final results of the implemented tactics. One could never expect instant results in the world of digital marketing.

Inter-relationship in between super-quality post & compounding

Publishing outstanding quality content is the primary aim of a social media marketer. Such posts become viral and people share them at their personal accounts. Such popular posts get better entry points for Google and other search engines. It helps to enhance the post visibility.

The influence factor

Enhancing the network with key influencers is a major technique to boost the branding attempts. First step is to search meticulously to zero in on such influencers. If such influencers like your content and share them among their followers then it is a great way of indirect Social Media Marketing.

Significance of value

Direct promotion of brands on social-media channels is never a clever tactics. One could achieve better results from creation of innovative and informative posts. These techniques would help to establish intimate relationship with clients and add the value of trust with your brand. These audiences would turn as word-of-mouth advertisers of your brand.

MET

MET Technologies is to acquire positive business driven outputs and quality solutions for each and every client.

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