The eCommerce industry was already evolving before the pandemic hit. However, since the pandemic, the sector has had to grow a lot. Amongst the various changes and adaptation of methods, the outsourcing of live chat support is proving one of the most vital developments. Businesses are selecting this option, and that is influencing BPO in India. Well-known and reliable companies are getting hired for this purpose. They are proving their mettle every day by helping businesses, eCommerce sites, and their customers in various ways.
The factors involved in boosting customer loyalty
Regarding boosting customer loyalty and support, it is necessary to remember that accommodating, assisting, and catering to customers is the most crucial responsibility in any business. Hence, every business owner focuses on this point. If there is no support or delayed response from the brand, the customer dissatisfaction rate is bound to surge, which is not beneficial for the business and the continued growth of the customer base. Now every company can afford to have a separate system and department to handle the chat support responsibility. However, they require assistance, and that is why; they are selecting to outsource this service.
The benefits of outsourcing live chat support
If you are also thinking of doing the same, it is necessary to know about the benefits of such an action because making such a decision will have a massive impact on your business. If this results in you losing your customer base and, consequently, business, it cannot be considered a good move. Hence, you should know about the benefits, and they are:
- According to the recent data collected, live chat has the highest satisfaction rate amongst all available and used customer service channels. If you select the right live chat center, it will be possible to provide instant response to your customers, which will encourage and retain customer loyalty.
- Having live chat support is entirely beneficial for increased eCommerce sales. It is equally effective for conversions and increased order value. By providing some prompt response and information to the potential customer, a brand can gain a new customer and retain an old one. Closing the sale most of the time will boost the morale of the chat center executive as well.
- Chat allows quick answers to the questions, easy sharing of recommendations, and considerably reduces the chances of misunderstanding. The issues can get resolved fast, enabling the customers to move through the process fast and buy the product. This shortened sales cycle is highly beneficial for a business.
- By selecting live chat support, a business can manage to reduce costs in various sectors. For example, a customer service agent or AI-powered chatbot can handle multiple chats simultaneously, which offers faster customer support which reduces the per interaction cost. Chat support reduces call volume significantly, which lowers the cost of voice communication. Live chat also increases customer retention, which boosts customer loyalty, making the process more cost-effective. In short, a business gets to save money on chat support which helps in the company’s growth.
For any additional queries or to hire the service you wish, please get in touch with MET Technologies today. Entrusting your live chat support service to them will help your business grow considerably.